US Sales Communication for European Companies Expanding to American Markets

Group Programs & Executive Coaching for Teams and Leaders Building Networks, Negotiating Partnerships, and Pitching Products in the US.

Cultural Strategy

Decode how American buyers think and decide. Understand mindset, expectations, and cultural patterns. Accelerate your market entry by avoiding expensive cultural and communication mistakes.

Communication
Patterns

Master communication from first contact to closed deal: effectively open conversations, present products, pitch value, handle questions and objections, negotiate, and more. Sharpen your message and drive action.

Performance Confidence

Build confidence and the ability to execute under pressure. Learn to read the room and adjust in real time when things don't go as planned. Practice with feedback to perform at your best at high-stakes moments.

Contact Me for a Free 20-Minute Consultation to Discuss Your Team's US Communication Strategy and Skills.

Contact Me

Even great products fail in the US if your message doesn't land or align with American expectations.

I'm Dr. Elke Framson,

and I help European companies strengthen their US sales communication, whether they engage prospects at trade shows, negotiate with distributors, or pitch to potential partners.

After 30+ years working across European and US markets — including pitching for our family business, teaching at universities in Austria and the US, and supporting European managers in US-facing roles — I understand the challenges non-Americans face in US business environments. And I've seen, many times, the European communication patterns that damage trust and kill deals.

I've also witnessed how the pressure to perform in a second language, in an unfamiliar cultural context, triggers deep confidence blocks, even in brilliant executives. That's why I hold a Confidence Coaching Certification and integrate mindset work into all my programs — so clients can show up with clarity, strength, and credibility in high-stakes sales conversations.

The result is practical & sales-focused support that helps European leaders and teams compete more effectively in the US market.

My Story

What My Clients Say

Isabella, Audit Associate,

Deloitte (Austria)

"Elke’s coaching made a huge difference and really transformed how I present. She gave me thoughtful guidance and effective strategies for what to focus on to overcome my fears in high-stakes situations. I feel so much more confident, calm, and natural when I speak now."

Benjamin, Founder & Journalist, WWII Veterans History Project (US)

"I’ve had the privilege of working with Elke for more than five years across numerous projects. Her expertise and commitment have been invaluable to me. Elke's translation work and cultural insights have provided essential support in my efforts to preserve and share stories with accuracy and respect."

Team Leader at a NATO Organization (EU)

“Elke’s training was an essential aspect of making our employees effective communicators. Through practical examples directly related to their real job duties, Elke guided team members in a respectful, practical manner. As the manager, I am very happy with the results."

Expat, Automotive Company (Germany)

"Elke is a very dedicated, friendly, and excellent trainer. She prepared each training session very well. She incorporated my wishes and interests into the training sessions. Her tips and experience are invaluable. She brings a lot of joy and passion to the training! The training has been very beneficial and helpful!"

Participant, Stanford Continuing Studies Course

"Out of a dozen or so courses I have taken through Stanford Continuing Studies so far, Elke's Business Writing for Non-Native English Speakers was one of the very best! I learned so much in the 8 weeks."

Learn More About My Services