Phrases like “cut to the chase” and “tell it like it is” suggest that Americans say what they mean. But the reality is more nuanced than it appears. For sales conversations, knowing when to dial back directness is essential.

Test your team's ability to sell in the US. This 5-question checklist isn't about English proficiency or product quality. It's about how your team shows up, adapts, and persuades in US business contexts.

If communicating in English feels like you're working twice as hard, you're right. Learn why communication in a second language demands more and how you can lighten the load.

Better too formal than too informal — in the U.S., this safe strategy may backfire. Here are five signs of excessive formality and tips on finding the right presentation style.